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  • The Nutty Story of Nutella: Standardisation Backfires

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    Nutella has made a recent buzz, telling people how to correctly pronounce the brand name on their FAQ page. NEW-tell-uh not NUT-ella? (http://www.nutellausa.com/faqs.htm) Confused? Let’s take a step back and understand where this brand is coming from. We all want to be called by our birth name and identify with it. Companies that have either […]

  • The difference between domestic and international marketing

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    Fundamentally, domestic and international marketing are the same things which involve a company reaching out to its potential customers. However, when one delves deeper into the two topics, you will notice some stark differences. For instance, the scope of domestic market is limited to as long as the product reaches its maturity stage in the […]