Recent trade sanctions placed on Australian goods by our largest trading partner China is likely lead to billion-dollar losses in our export industries. There have been calls for industries to diversify export markets in order to support the nation’s long-term economic growth and stability. The reliance on China becomes clear as we see revenue export […]
Nutella has made a recent buzz, telling people how to correctly pronounce the brand name on their FAQ page. NEW-tell-uh not NUT-ella? (http://www.nutellausa.com/faqs.htm) Confused? Let’s take a step back and understand where this brand is coming from. We all want to be called by our birth name and identify with it. Companies that have either […]
Fundamentally, domestic and international marketing are the same things which involve a company reaching out to its potential customers. However, when one delves deeper into the two topics, you will notice some stark differences. For instance, the scope of domestic market is limited to as long as the product reaches its maturity stage in the […]