0
Export Market
Development Grant
Grant Amount: Up to $150,000
Click here for eligibility
Grant Amount: Up to $25,000
Click here for eligibility
NSW Government Export Assistance Grant
Grant Amount: Up to $10,000
Click here for eligibility
Grant Amount: Up to $40,000
Click here for eligibility
Australia – Japan Foundation Grant
Grant Amount: Varies on application
Click here for eligibility
Australia – Korea Foundation Grant
Grant Amount: Up to $40,000
Click here for eligibility
Australia-India Council Grants Program
Grant Amount: Up to $150,000
Click here for eligibility
Council on Latin America Relations
Grant Amount: Up to $150,000
Click here for eligibility
Building Export Capability in Defence
Grant Amount: Up to $240,000
Click here for eligibility
Grant Amount: Up to $25,000
Click here for eligibility
Export Market Engagement Program
Grant Amount: Up to $7000
Click here for eligibility
Grant Amount: Up to $25,000
Click here for eligibility
SA Export Accelerator: Emerging Exporter
Grant Amount: Up to $5000
Click here for eligibility
A Export Accelerator: New Market Entry
Grant Amount: Up to $15,000
Click here for eligibility
SA Export Accelerator: Export Accelerator
Grant Amount: Up to $30,000
Click here for eligibility
Grant Amount: Up to $5000
Click here for eligibility
Need help with exporting your products or services?
Smart Mango is an export marketing and development agency based in Sydney.
Our local and international network of specialists can offer you with market research, distributor search and in-country representation to help your exporting business succeed.
Contact us for your free consultation today
EXPORTING HAND SANITISER FROM AUSTRALIA
WHERE’S THE OPPORTUNITY ?
The spread of COVID-19 had sparked a global obsession with sanitisation and hygiene. In Australia, we have seen a remarkable expansion of domestic supply capacity by some 400 percent over the first few months of the pandemic. It’s worthy to note that a large number of these new market players in the industry are existing local distilleries. These companies continue to be in a good position to adapt business operations and take advantage of existing resources to meet surges in demand.
As the COVID-19 situation in Australia continues to improve, there is a great opportunity for these suppliers to expand their newfound competitive operations into international markets.
OUR EXPORT TIPS
PRODUCT Australian producers can leverage their unique designs such as glass bottles to differentiate themselves in the market. There has been large segment growth in fragranced hand sanitisers and this is something Australian producers should take advantage of. As the formulation of hand sanitisers is largely standardised, branding and differentiation is the key to success.
PRICE Pricing varies across region. Exporters targeting a mass market in the USA should be looking at price points ranging from $1.80 to $3.80 AUD for a 100ML bottle and $5.80 to $6 AUD for premium offerings. Meanwhile a majority of bands in China are standardised and slightly lower price points from $1 to $1.20 AUD per 100 ML would be appropriate
PROMOTION
The biggest driver of recent trends of personal care and hygiene has been through social media and online advertising. If you are planning on exporting something unique like “Australian whisky” themed hand sanitisers, then social media is the place to be.
PLACE
As governments scale back on public restrictions across the globe, we can expect to see an even greater demand not only for standard hand sanitisers but also for premium offerings. Future demand for hand sanitisers is to mainly stem from consumers undertaking essential and leisure activities. Hence convenience and availability will be the primary drivers of product sales, and exporters should focus on targeting retail, boutique or online sale channels.
OUR STRATEGIC TAKEAWAYS
We predict that demand for hand sanitisers will remain strong over 2021. Not all countries have the unique branding that Australian suppliers can offer and Australia has only just tapped into its domestic production capacity. We recommend suppliers who are considering exporting hand sanitiser from Australia to target a niche market – focusing on bringing interesting fragrances, themes and design offerings to propel the premium branding of Australian hand sanitiser. In summary we see this product having real export potential.
Recent trade sanctions placed on Australian goods by our largest trading partner China is likely lead to billion-dollar losses in our export industries.
There have been calls for industries to diversify export markets in order to support the nation’s long-term economic growth and stability.
The reliance on China becomes clear as we see revenue export revenue from China overshadows our other major export partners including Japan and South Korea.
While China will likely remain a key trading partner, we should not overlook the potential for our exports to succeed in other markets.
Wine – Who Says the World only drinks French wine?
Rapidly developing countries like South East Asia have experienced an increasing trend in alcohol consumption.
New world wines are becoming more understood and accepted by locals and the region is seeing a growing number of expatriates and affluent middle-class citizens.
Southeast Asia’s emerging wine market present opportunities for Australia
Australia and South East Asia’s geographic proximity and the ASEAN Free Trade Agreement offers cost benefits over international competitors. In Thailand for instance, Australian wine is regarded as a high value for money product while similarly in Malaysia, the consumption of wine is seen as a more affordable and healthier alternative compared to spirits.
The region’s booming tourism industry also allows exporters to explore unique distribution channels such as airlines, hoteliers and restaurateurs.
Australian wine could do really well in Europe
Amongst Australia’s top ten importers of wine in 2020, demand by European countries has risen by an exceedingly large margin compared to the US and China.
We can see here that a mature market does not necessarily mean it is impenetrable.
Australian wine has the potential to bring a unique and fresh offering to the European market which has an existing high level of demand and market knowledge.
Education – Are we being too complacent?
For many years Australia has relied largely on the Chinese market as a source of its international student revenue.
In recent years China has been working on strengthening the quality and capacity of its education systems, hence improving its attractiveness for local and international students.
This means Australia will likely face increased competitive pressures in retaining its key onshore Chinese market.
An example of one country that has taken action to diversify its education market includes one of our biggest competitors – Canada. It announced a plan to commit CDN $148 million to improving global student mobility – with a focus on encouraging students from non-traditional countries such as Mexico and Brazil to enrol.
If one of our biggest competitors is setting its sights on new markets, the question remains – why aren’t we?
Forecasts reveal that the 15-29 population of Nigeria, Pakistan and the Philippines are set to collectively increase by 29 million, which is marginally larger than traditional markets of Education such as China and India. This age group is considered a key determinant of future industry demand.
Barley- A diverse product perfect for a diverse market
A report on Australian Export Grains Innovation Centre (AEGIC) detailing global trends in barley consumption, highlighted the need for Australian exporters to grow its presence outside of China and anticipate the diverse needs of various markets.
For instance, the Japanese market is also seeing a trend of increasing health-consciousness – allowing Australia to take advantage of the growing interest in barley beta-glucan – a product known for its health benefits.
Saudi Arabia which is currently the largest importer of barley could also be a target for Australian barley producers.
Earlier this year Saudi Arabia announced a tender to purchase 730,000 tonnes of Australian barley – an interest sparked by the dramatic drop of Australian barley prices since the imposition of Chinese tariffs.
This presents opportunities for Australia to establish a strong trade relationship with the world’s largest importer of barley.
Elsewhere, promising markets like India, Vietnam and Indonesia are seeing a rising demand for premium beer.
Lessons for 2021 onwards
With a looming pandemic, tariffs and half the globe in an economic recession, this year Australia’s export market will be tested like no other. Perhaps one lesson we can all learn from this all is that we need to be proactive in diversifying our export market with less traditional partners
Smart Mango is an Australian export marketing & development agency giving you access to over 35 countries globally. We provide you with market research and distributor search as well as local representation to help your brand gain recognition in international markets.
Sources:
- Wine Business International 2019
- ABC 2020
- AUSTRADE 2015
- AEGIC 2020
- AUSTRADE 2020
- ICEF Monitor 2019
Welcome to Massive Dynamic Website Builder Themes. This is your first post. Edit or delete it, then start blogging!
Welcome to Massive Dynamic Website Builder Themes. This is your first post. Edit or delete it, then start blogging!
Welcome to Massive Dynamic Website Builder Themes. This is your first post. Edit or delete it, then start blogging!
Company, Uncategorised
Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. We take pride in delivering Intelligent Designs and Engaging Experiences for clients all over the World. Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. We take pride in delivering Intelligent Designs and Engaging Experiences for clients all over the World. Massive Dynamic has over 10 years of experience in Design, Technology and Marketing.
Company, Uncategorised
Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. We take pride in delivering Intelligent Designs and Engaging Experiences for clients all over the World. Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. We take pride in delivering Intelligent Designs and Engaging Experiences for clients all over the World. Massive Dynamic has over 10 years of experience in Design, Technology and Marketing.
Company, Uncategorised
Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. We take pride in delivering Intelligent Designs and Engaging Experiences for clients all over the World. Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. We take pride in delivering Intelligent Designs and Engaging Experiences for clients all over the World. Massive Dynamic has over 10 years of experience in Design, Technology and Marketing.