blog, Business Tips

3 Ways To Successfully Reach Australian Clients


Marketing is a very broad business area that covers many activities. In this article however, we decided to focus on three key aspects that allow you to better engage and connect with Australian audiences.

Add a human touch to your digital marketing strategy

Digital marketing strategies are a cost-effective and efficient way to build your brand. However, successful digital marketing can be difficult given the repetitive and stale nature of marketing campaigns in the digital space.

Adding a human touch to your digital marketing strategy enhances the effects of your marketing campaign. Of course, keeping it professional is important, but adding a personal message will appeal to the pathos of your audience, allowing your audience to resonate with the message you are trying to deliver.

English is not enough in Australia

As home of the Vegemite and kangaroos, Australia’s uniqueness trickles down into the very language that Australians communicate with.

Implementing Australia’s culture and Australian English can go a long way in successfully reaching Australian audiences. Simple spelling adjustments such as using “recognise” instead of “recognize”, or using Australian phrases in your marketing collateral reinforces familiarity among your Australian audiences – this allows you to better connect to your target audience.

Focus on the relationship aspect of your business

Australia is a country where relationships should be built and attentively fostered.

Take the time to foster your connections with key contacts, customers, and other stakeholders. Be proactive and regularly check up to establish a sense of trust – a key foundation to successful international networks.

In our next articles, we will dive deeper into successfully marketing for specific industries such as construction, infrastructure, mining, and medical technology.

With over 30 years of providing export development services, Smart Mango has the expertise and experience to assist you in your international expansion journey.

Call +61 (0) 2 7903 0543 or email and meet our export experts for a free export consultation.