Strategy & Planning

Strategy (1)

Preparing for market entry is essential to any international marketing plan. Smart Mango prepares your marketing plan with an eye toward every current trend and trade in your geographic, demographic and psychographic area. This marketing plan then becomes your roadmap to success with your international marketing.

Our strategic marketing plan will make your company stand out from the crowd because we understand your business and apply strategies that are unique to your business.

The Strategy and Planning process will detail all marketing actions required and also point out whether you need general international marketing actions or unique channel focus.

We cover marketing activities such as positioning, branding, advertising and communication, CRM, consumer’s insights, collateral, social media, website, direct marketing, international marketing.

With your strategic plan, we will:

  • Set achievable objectives
  • Analyse the SWOT
  • (Re)-Define the target audience
  • Conduct in-depth research
  • Define the required marketing actions to be conducted
  • Set a 6 to 12 month marketing plan
  • Define the budget
  • Define the resources
  • Create KPIs
  • Reporting