Category Archives: Uncategorized

  • The Nutty Story of Nutella: Standardisation Backfires

    Nutella has made a recent buzz, telling people how to correctly pronounce the brand name on their FAQ page. NEW-tell-uh not NUT-ella? (http://www.nutellausa.com/faqs.htm) Confused? Let’s take a step back and understand where this brand is coming from. We all want to be called by our birth name and identify with it. Companies that have either […]